Own The Doge
You've arrived at the cultural institution of Doge
You've arrived at the cultural institution of Doge

Be part of the most famous piece of internet history.

What is Own The Doge?

What is Own The Doge?

Own The Doge is a collective backed by the original Doge meme, endorsed by Atsuko Sato and the dog we all know and love, Kabosu. Our mission is to use the Doge meme and IP to pursue, propel and proliferate the ethos of D.O.G.E. (Doing Only Good Everyday)

To join in on the fun, follow us on X, join the community (Discord, Telegram), and keep reading below to find out how you can bring Doge to places she’s never been.

  • Doge Day 2024

    Let's come together on this edition of Doge Day, where we will honour the life of Kabosu, hang out with the humans behind the memes, and try to set a world record, wow!

    • Doge Kabosu and Atsuko Sato 1
    • Doge Crowd
    • Doge Kabosu and Atsuko Sato with Bad Luck Brian and Tay Zonday
    • Doge Kabosu and Atsuko Sato 5
  • Doge x Revolut

    We partnered up with Revolut to make Doge the face of finance.


    In this major licensing deal, 100% of the proceeds were donated to Save the Children and ASPCA. Harnessing the power of the IP for good.

  • 800+

    Dogs & cats helped though efforts with our partners Start Rescue — 79% of which were "euthanasia listed".

    2.91M

    People and children helped through humanitarian response in Afghanistan, Türkiye, and Syria.

    4.2%

    Of every sale of merchandise from the Wow by Doge brand is given to Save The Children.

  • Doge x Magic Eden x Ledger

    We partnered with the legendary MagicEden and Ledger to bring you the ultimate collectible! Such flex, much wow.

  • wow

    Own a Piece of Internet History

    Own The Doge

    wow

    much meme

    Own a Piece of Internet History

Own a Pixel of Doge

Own a Pixel of Doge

Own a Pixel of Doge

You can now own a piece of internet history by minting a pixel of the original Doge photograph with $DOG token — a community owned forever by the biggest Doge fans around the world.

Doge Original Photo

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hover me!

Doge Original Photo

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hover me!

Doge Original Photo

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hover me!

Charity

Own The Doge is committed to giving back to charity at every pawsibility just like our inspiration Atsuko Sato, the Dogemother.


Since inception, Own The Doge has donated over $2M USD to charities supporting dogs and kids. We are currently the all-time largest donor of crypto to Save The Children.


Charity

Own The Doge is committed to giving back to charity at every pawsibility just like our inspiration Atsuko Sato, the Dogemother.


Since inception, Own The Doge has donated over $2M USD to charities supporting dogs and kids. We are currently the all-time largest donor of crypto to Save The Children.


The Official Doge Store in partnership with Atsuko & Kabosu, where every purchase supports Save the Children.

The Official Doge Store in partnership with Atsuko & Kabosu, where every purchase supports Save the Children.

Endorsed by Dogemother Atsuko Sato

Endorsed by Dogemother Atsuko Sato

The Dogemother, Atsuko Sato, talks about her longstanding relationship with Own The Doge from The Doge NFT auction to collaborating on multiple projects together (Doge Statue, Couch Charity Auction, Doge Film) to why she chose to give Own The Doge the exclusive IP license of Doge and Kabosu.

History

History

History

Doge is the most famous dog in the world. She’s spanned every era of the Internet over nearly two decades. First, she became famous as Kabosu on Atsuko Sato’s blog. She was one of the first famous ‘dog influencers’ in Japan. Then was popularized on Reddit as a meme and named “Doge” by John Monarch. Finally, Doge entered the crypto realm as the face of Dogecoin.


But the first time Atsuko Sato and Kabosu were ever reconnected to the Doge movement was through The Doge NFT auction, which allowed Own The Doge to build a direct connection to the meme, dog, and owner back to the people.

Doge is the most famous dog in the world. She’s spanned every era of the Internet over nearly two decades. First, she became famous as Kabosu on Atsuko Sato’s blog. She was one of the first famous ‘dog influencers’ in Japan. Then was popularized on Reddit as a meme and named “Doge” by John Monarch. Finally, Doge entered the crypto realm as the face of Dogecoin.


But the first time Atsuko Sato and Kabosu were ever reconnected to the Doge movement was through The Doge NFT auction, which allowed Own The Doge to build a direct connection to the meme, dog, and owner back to the people.

 Doge Meme

The Doge NFT

The Doge NFT

The Doge NFT

In 2021, Atsuko Sato minted the iconic Doge photo onchain appropriately named The Doge NFT. The auction was won by PleasrDAO for a startling 1696.9 ETH. Approximately USD $4,240,000 million at the time, this makes it the fourth most expensive photo ever sold in the history of the world.

In 2021, Atsuko Sato minted the iconic Doge photo onchain appropriately named The Doge NFT. The auction was won by PleasrDAO for a startling 1696.9 ETH. Approximately USD $4,240,000 million at the time, this makes it the fourth most expensive photo ever sold in the history of the world.

The Doge meme photo with a gold ornamental frame around it
The Doge meme photo with a gold ornamental frame around it
The Doge meme photo with a gold ornamental frame around it
The Doge meme photo with a gold ornamental frame around it
The Doge meme photo with a gold ornamental frame around it
The Doge meme photo with a gold ornamental frame around it

Own $DOG

Own $DOG

Own $DOG

After the auction, PleasrDAO fractionalized The Doge NFT into the $DOG token and handed stewardship over to Own The Doge to be community owned forever by the biggest Doge fans around the world.

Holding DOG token is like owning a part of the Mona Lisa of the Internet and allows token holders to guide the future of Doge through governance, grants, and doing only good everyday. 


Think of Own The Doge as the cultural ministry of Doge recording the past and writing the future.


To get more involved, visit the community portal to submit ideas, get grants, and vote on proposals.

A gold coin with a Doge meme on it
A gold coin with a Doge meme on it

+1.21M

owners

+1.21M

owners

+1.21M

owners

+1.21M

owners

SHOP

The first and only official Doge Store in partnership with Atsuko Sato and Kabosu.

  • Doge Store bag 
  • Doge Store Bag (detail)
  • Doge Store Knit Cap (detail)
  • Doge Store Knit Cap 
  • Doge Pin
  • Doge Store
  • Doge Store bag 
  • Doge Store Bag (detail)
  • Doge Store Knit Cap (detail)
  • Doge Store Knit Cap 
  • Doge Pin
  • Doge Store

The Bark Tank

The Bark Tank is how grants are distributed and important projects funded guiding the future of Doge. Below are some of our most exciting projects that have been completed or are in the works.

Doge Documentary

FUNDED

A feature length film is in the works...

Doge Documentary

FUNDED

A feature length film is in the works...

Doge Documentary

FUNDED

A feature length film is in the works...

International Doge Day

FUNDED

On November 2, 2023, the inaugural Doge Day was created

International Doge Day

FUNDED

On November 2, 2023, the inaugural Doge Day was created

International Doge Day

FUNDED

On November 2, 2023, the inaugural Doge Day was created

Doge Statue

FUNDED

Sakura Furusato Square, Japan

Doge Statue

FUNDED

Sakura Furusato Square, Japan

Doge Statue

FUNDED

Sakura Furusato Square, Japan

Doge Pilgrimage

FUNDED

23 souls voyaged from around the world to meet Atsuko and Kabosu

Doge Pilgrimage

FUNDED

23 souls voyaged from around the world to meet Atsuko and Kabosu

Doge Pilgrimage

FUNDED

23 souls voyaged from around the world to meet Atsuko and Kabosu

Doge Couch Charity Auction

FUNDED

The OG couch, sold for charity

Doge Couch Charity Auction

FUNDED

The OG couch, sold for charity

Doge Couch Charity Auction

FUNDED

The OG couch, sold for charity

Send us a message

Reach out with questions about licensing, our charity work, or even if you just want to say hi!

Say hi!